IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 22-Jul-2006 | Go dynamic in pricing | Sahay, Arvind |
| 23-Jul-2007 | Dead capital and marketing | Sahay, Arvind |
| 22-Jul-2006 | Driving the market | Sahay, Arvind |
| 22-Jul-2006 | The race to be different | Sahay, Arvind |
| 22-Jul-2006 | Does the spend meet the end? | Sahay, Arvind |
| 22-Jul-2006 | Touchpoints for brand makeovers | Sahay, Arvind |
| 22-Jul-2006 | How to set the right price | Sahay, Arvind |
| 23-Jul-2007 | Promotions in Indian markets | Sahay, Arvind |
| 23-Jul-2007 | The role of marketing in the organization | Sahay, Arvind |
| 22-Jul-2006 | Customer service | Sahay, Arvind |
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