Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/25747
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dc.contributor.advisor
dc.contributor.authorSharma, Amalesh
dc.contributor.authorAkella, Laxminarayana Yashaswy
dc.contributor.authorBorah, Sourav Bikash
dc.date.accessioned2022-07-18T11:20:29Z
dc.date.available2022-07-18T11:20:29Z
dc.date.issued2022-07-16
dc.identifier.issn0148-2963
dc.identifier.urihttp://hdl.handle.net/11718/25747
dc.description.abstractResearch on Chief Marketing Officers (CMOs) has flourished in the last two decades. Nevertheless, despite sig- nificant interest among marketing academics and professionals, a comprehensive understanding of knowledge structure or of what the future holds for research remains lacking. In response, this paper aims to summarize CMO research’s current knowledge structure, understand the literature’s knowledge gaps, and identify critical future research avenues. An overview of paradoxical findings sets out the key issues, before a bibliometric analysis of 55 business- and management-related research articles is deployed to reveal a range of intellectual influences that have helped shape perspectives, identifying five meaningful clusters of knowledge. Related research within each cluster is then evaluated, and empirical findings discussed, alongside theoretical and conceptual development. Blind spots in CMO literature are also highlighted, and key directions are proposed for advancing research. The findings and future research avenues may help to further strengthen CMOs’ C-suite relevance.en_US
dc.language.isoen_USen_US
dc.publisherElsevieren_US
dc.relation.ispartofJournal of Business Researchen_US
dc.subjectChiefChief Marketing Officer (CMO) Marketing Officer (CMO)en_US
dc.subjectKnowledge Structureen_US
dc.subjectBibliometric Analysisen_US
dc.subjectReviewen_US
dc.titleKnowledge structure of Chief Marketing Officers (CMOs): a review, bibliometric analysis, and research agendaen_US
dc.typeArticleen_US
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