IIMA Institutional Repository
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http://hdl.handle.net/11718/25825| Title: | Off the beaten track |
| Other Titles: | Sponsored influencer content Why new-age beauty brands are opting for consensus-based marketing Listen, learn, act, repeat |
| Authors: | Nagar, Akanksha |
| Keywords: | Social media marketing;Beauty brands and marketing;Consensus based marketing |
| Issue Date: | 19-Sep-2022 |
| Publisher: | Financial Express |
| URI: | http://hdl.handle.net/11718/25825 |
| Appears in Collections: | IIMA In Media |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FE_19_SPTEMBER_2022_AHMEDABAD.jpg | 1.49 MB | JPEG | View/Open |
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