IIMA Institutional Repository
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http://hdl.handle.net/11718/2590Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Mohan, Mahendra | - |
| dc.contributor.author | Tyagi, Sumen Bala | - |
| dc.date.accessioned | 2010-04-26T08:37:25Z | - |
| dc.date.available | 2010-04-26T08:37:25Z | - |
| dc.date.copyright | 1982 | - |
| dc.date.issued | 2010-04-26T08:37:25Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/2590 | - |
| dc.description.sponsorship | IIM, Ahmedabad | en |
| dc.language.iso | en | en |
| dc.subject | Marketing Management | en |
| dc.title | A Survey of Advertising theme in the 70s | en |
| dc.type | Research Project | en |
| Appears in Collections: | Research Projects | |
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