IIMA Institutional Repository
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http://hdl.handle.net/11718/25910| Title: | Playing with consumer emotion |
| Other Titles: | Privacy will increase role of contextual variables in targeting Blogger's park |
| Authors: | Meena, Rahul Kapoor, Anuj |
| Keywords: | Emotional inertia;Incongruence effect;Consumer emotion |
| Issue Date: | 30-Nov-2022 |
| Publisher: | Financial Express |
| URI: | http://hdl.handle.net/11718/25910 |
| Appears in Collections: | IIMA In Media |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FE_30_NOVEMBER_2022_AHMEDABAD.jpg | 2.65 MB | JPEG | View/Open |
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