Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/25924
Title: EVOLVING CONSUMER BEHAVIOR WITH THE ADVENT OF METAVERSE
Authors: Daniel, Christopher Vijay
Kadhane, Kamini
Bhargava, Bhavesh
Keywords: Consumers;Metaverse;brand-consumer relationships;Consumer behavior
Issue Date: 1-Sep-2022
Publisher: Indian Institute of Management Ahmedabad
Abstract: This project's scope is to study the technological advancements in the field of Metaverse by innovative organizations like Meta (erstwhile Facebook), Microsoft, Unity, etc. We will review the retail experiences built by Fashion brands like H&M, Zara, etc. Lastly, we plan to speak with regular customers of fashion who are tech enthusiasts to retrieve their initial views & feedback on the changing landscape. Perform observational study on the consumer with varied demographics to understand online purchase journey, touchpoint, and level of efforts. Using this information, we will derive suggestions and ideas for a fashion retail business to plan for the upcoming technology shift.
URI: http://hdl.handle.net/11718/25924
Appears in Collections:Student Projects

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