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http://hdl.handle.net/11718/25925| Title: | Evolving consumer behavior with the advent of metaverse |
| Authors: | Daniel, Christopher Vijay Kadhane, Kamini Bhargava, Bhavesh |
| Keywords: | Consumer behavior;Metaverse;Consumers;brand-consumer relationships |
| Issue Date: | 1-Sep-2022 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | This project's scope is to study the technological advancements in the field of Metaverse by innovative organizations like Meta (erstwhile Facebook), Microsoft, Unity, etc. We will review the retail experiences built by Fashion brands like H&M, Zara, etc. Lastly, we plan to speak with regular customers of fashion who are tech enthusiasts to retrieve their initial views & feedback on the changing landscape. Perform observational study on the consumer with varied demographics to understand online purchase journey, touchpoint, and level of efforts. Using this information, we will derive suggestions and ideas for a fashion retail business to plan for the upcoming technology shift. |
| URI: | http://hdl.handle.net/11718/25925 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| EVOLVING CONSUMER BEHAVIOR WITH THE ADVENT OF METAVERSE.pdf Restricted Access | 2.17 MB | Adobe PDF | View/Open Request a copy |
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