Leapclub.in-marketing and branding strategy for D2C vertical

Abstract

Leap Club is an online marketplace and a rapidly growing brand for environmentally friendly and ethically produced products. They are on a mission to provide healthy, pesticide free and preservative free products to each Indian household. Leap Club was founded by two alumni of IIT-Delhi after they struggled to get trustworthy chemical free products. The brand that started with just raw honey now offers more than 400 products across categories like fruits and vegetables, Dairy, Snacks and Beverages, Groceries, and Personal care. Leap Club is heavily focused on providing nourishing food on the table within 24 hours of harvest to maintain high level of quality and freshness. It leverages easy to use tech solutions to establish itself as a Direct-to-consumer brand by providing door-step delivery in areas like Delhi, Gurgaon, and Noida. They currently have four channels namely website, WhatsApp, type form and mobile app to accept orders directly from customers. Although they have multiple categories, more than 95% of their business is from fruits and vegetables and staples. Therefore, the purpose of their digital marketing, we will take a deeper look into following two segments only