Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/25949
Full metadata record
DC FieldValueLanguage
dc.contributor.advisorSharma, Rajat
dc.contributor.authorTak, Arpit
dc.contributor.authorSharma, Ayush
dc.contributor.authorGarg, Lokesh
dc.date.accessioned2022-12-21T06:05:54Z
dc.date.available2022-12-21T06:05:54Z
dc.date.issued2022-12
dc.identifier.urihttp://hdl.handle.net/11718/25949
dc.description.abstractLeap Club is an online marketplace and a rapidly growing brand for environmentally friendly and ethically produced products. They are on a mission to provide healthy, pesticide free and preservative free products to each Indian household. Leap Club was founded by two alumni of IIT-Delhi after they struggled to get trustworthy chemical free products. The brand that started with just raw honey now offers more than 400 products across categories like fruits and vegetables, Dairy, Snacks and Beverages, Groceries, and Personal care. Leap Club is heavily focused on providing nourishing food on the table within 24 hours of harvest to maintain high level of quality and freshness. It leverages easy to use tech solutions to establish itself as a Direct-to-consumer brand by providing door-step delivery in areas like Delhi, Gurgaon, and Noida. They currently have four channels namely website, WhatsApp, type form and mobile app to accept orders directly from customers. Although they have multiple categories, more than 95% of their business is from fruits and vegetables and staples. Therefore, the purpose of their digital marketing, we will take a deeper look into following two segments onlyen_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectLeapCluben_US
dc.subjectEnvironmentally friendlyen_US
dc.subjectBrand analysisen_US
dc.subjectMarketing strategyen_US
dc.subjectBranding strategyen_US
dc.titleLeapclub.in-marketing and branding strategy for D2C verticalen_US
dc.typeStudent Projecten_US
Appears in Collections:Student Projects

Files in This Item:
File Description SizeFormat 
Leapclub.in-Marketing & Branding Strategy for D2C vertical.pdf
  Restricted Access
2.06 MBAdobe PDFView/Open Request a copy


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.