Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/25954
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dc.contributor.advisorVarma, Poornima
dc.contributor.authorSingh, Ankur
dc.contributor.authorRanpura, Nilesh Dineshchandra
dc.date.accessioned2022-12-21T06:07:12Z
dc.date.available2022-12-21T06:07:12Z
dc.date.issued2022-12
dc.identifier.urihttp://hdl.handle.net/11718/25954
dc.description.abstractThe key backbone of the India's economy is agriculture. Every day, as the population grows, there is a corresponding rise in the need for food. Due to the rising demand, the farming industry must adopt highspeed semi- and fully automated equipment. A sizable portion of the Indian population works mostly in agriculture. Although several OEMs offer cutting-edge technological resources, the majority of rural farmers (particularly in the Southern and Eastern belts) continue to employ conventional agricultural methods. The perspective of rural farmers may play a significant role in the difficulty of implementing agriculture automation technologies for the people in rural areas in India.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectAgricultureen_US
dc.subjectBrand building strategyen_US
dc.subjectOnline marketingen_US
dc.subjectFarming techniquesen_US
dc.titleEffective brand building strategy for agriculture and processed food through online marketingen_US
dc.typeStudent Projecten_US
Appears in Collections:Student Projects

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