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http://hdl.handle.net/11718/25956| Title: | Automotive consulting - a platform strategy |
| Authors: | Pardhi, Bhushan Pralhad Padihari, Vishal Narayan |
| Keywords: | Automobile sector;Manufacturer;Market research;Original equipment manufacturer;Automotive Consulting |
| Issue Date: | Aug-2022 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | • Market Research to explore the need and expectations from such a Platform from both Auto OEM employees (Solution Providers) and Dealerships (Solution Seekers) • Assessment of Key-Value propositions for Solution providers and Solution Seekers to join the Platform. • Exploring the scope of onboarding Domain Experts and Dealerships from Automotive Industry on a platform. • Creating a community of Automotive Experts and Harmonizing the Experts in a Community format. • Exploring the scope of engagement & retention of Experts through social interactions, gamification, expertise validation, networking opportunities, etc. • Explore the Designing aspects of the Platform concerning Pseudonymity, Disintermediation, Digital marketing strategies, etc. • Strategies for Monetizing the Platform. |
| URI: | http://hdl.handle.net/11718/25956 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Automotive Consulting - A Platform Strategy.pdf Restricted Access | 1.96 MB | Adobe PDF | View/Open Request a copy |
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