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http://hdl.handle.net/11718/25956Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Sharma, Rajat | |
| dc.contributor.author | Pardhi, Bhushan Pralhad | |
| dc.contributor.author | Padihari, Vishal Narayan | |
| dc.date.accessioned | 2022-12-21T06:07:43Z | |
| dc.date.available | 2022-12-21T06:07:43Z | |
| dc.date.issued | 2022-08 | |
| dc.identifier.uri | http://hdl.handle.net/11718/25956 | |
| dc.description.abstract | • Market Research to explore the need and expectations from such a Platform from both Auto OEM employees (Solution Providers) and Dealerships (Solution Seekers) • Assessment of Key-Value propositions for Solution providers and Solution Seekers to join the Platform. • Exploring the scope of onboarding Domain Experts and Dealerships from Automotive Industry on a platform. • Creating a community of Automotive Experts and Harmonizing the Experts in a Community format. • Exploring the scope of engagement & retention of Experts through social interactions, gamification, expertise validation, networking opportunities, etc. • Explore the Designing aspects of the Platform concerning Pseudonymity, Disintermediation, Digital marketing strategies, etc. • Strategies for Monetizing the Platform. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Automobile sector | en_US |
| dc.subject | Manufacturer | en_US |
| dc.subject | Market research | en_US |
| dc.subject | Original equipment manufacturer | en_US |
| dc.subject | Automotive Consulting | en_US |
| dc.title | Automotive consulting - a platform strategy | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Automotive Consulting - A Platform Strategy.pdf Restricted Access | 1.96 MB | Adobe PDF | View/Open Request a copy |
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