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http://hdl.handle.net/11718/26160| Title: | Past imperfect or present perfect: How dynamic ranks influence consumer perceptions |
| Authors: | Tripathi, Sanjeev Pandey, Arpita Jain, Shailendra Pratap |
| Keywords: | consumers reward;consumers |
| Issue Date: | 2020 |
| Publisher: | Association for Consumer Research |
| Citation: | Tripathi, S., Pandey, A., & Jain, S. P. (2020). Past imperfect or present perfect: How dynamic ranks influence consumer perceptions. Advances in Consumer Research. Url: http://www.acrwebsite.org/volumes/2661950/ volumes/v48/NA-48 |
| Abstract: | Lists that rank brands and firms tend to be dynamic. Across four studies, we show that consumers reward (vs. penalize) firms that move up (vs. down) these lists. This effect is stronger (vs. weaker) amongst consumers who are incremental (vs. entity) theorists and is moderated by the magnitude of rank change. |
| URI: | http://hdl.handle.net/11718/26160 |
| ISSN: | 0098-9258 |
| Appears in Collections: | Books |
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