Past imperfect or present perfect: How dynamic ranks influence consumer perceptions

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/26160

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DC Field	Value	Language
dc.contributor.author	Tripathi, Sanjeev	-
dc.contributor.author	Pandey, Arpita	-
dc.contributor.author	Jain, Shailendra Pratap	-
dc.date.accessioned	2023-03-23T09:33:04Z	-
dc.date.available	2023-03-23T09:33:04Z	-
dc.date.issued	2020	-
dc.identifier.citation	Tripathi, S., Pandey, A., & Jain, S. P. (2020). Past imperfect or present perfect: How dynamic ranks influence consumer perceptions. Advances in Consumer Research. Url: http://www.acrwebsite.org/volumes/2661950/ volumes/v48/NA-48	en_US
dc.identifier.issn	0098-9258	-
dc.identifier.uri	http://hdl.handle.net/11718/26160	-
dc.description.abstract	Lists that rank brands and firms tend to be dynamic. Across four studies, we show that consumers reward (vs. penalize) firms that move up (vs. down) these lists. This effect is stronger (vs. weaker) amongst consumers who are incremental (vs. entity) theorists and is moderated by the magnitude of rank change.	en_US
dc.language.iso	en	en_US
dc.publisher	Association for Consumer Research	en_US
dc.relation.ispartof	Advances in Consumer Research	en_US
dc.subject	consumers reward	en_US
dc.subject	consumers	en_US
dc.title	Past imperfect or present perfect: How dynamic ranks influence consumer perceptions	en_US
dc.type	Book	en_US
Appears in Collections:	Books

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