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http://hdl.handle.net/11718/26163| Title: | Artisans alliance of Jawaja (AAJ) |
| Authors: | Mehta, Aayushi Suresh Somani, Simran |
| Keywords: | Artists alliance;Artists alliance - Jawaja;House of furniture;Covid |
| Issue Date: | 7-Sep-2021 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The Artists Alliance of Jawaja is a community of leather workers and carpet weavers, based out of Jawaja in Ajmer, Rajasthan. They are craftspeople of international repute, having worked with global brands such as Maiwa of Canada and Tikau of Finland. What they are lacking is a presence in India. The aim of our project was to increase their presence and visibility through exploring existing revenue channels and creating new ones |
| URI: | http://hdl.handle.net/11718/26163 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Artisans alliance of Jawaja (AAJ).pdf Restricted Access | 725.25 kB | Adobe PDF | View/Open Request a copy |
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