IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/26180| Title: | Consumer perception towards Maruti Suzuki Arena and budget brands post the launch of Nexa in 2015 |
| Authors: | Yadav, Shantanu Singh Kalathuru, Bindu Priya |
| Keywords: | Consumer perception - Maruti Suzuki;Budget brands post;Purchase - Car;Nexa - Arena;Maruti Suzuki |
| Issue Date: | 7-Sep-2021 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | As of 2019, India is the 4th largest auto market with about 3.99 million Passenger and CV sold. Further, overall domestic sales have increased at the rate of 1.29% CAGR between FY 16 and FY 20. Rise in middle class income and young population has helped achieve this growth. Maruti Suzuki, a subsidiary of Suzuki Motor Corporation, is the largest player in the passenger vehicles segment with 51% market share. In India, Maruti has presence across mini, compact, mid-sized sedan and utility vehicles. |
| URI: | http://hdl.handle.net/11718/26180 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Consumer_perception_towards_Maruti_Suzuki_Arena_and_budget_brands_post_the_launch_of_Nexa_in_2015.pdf Restricted Access | 677.06 kB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.