Consumer perception towards Maruti Suzuki Arena and budget brands post the launch of Nexa in 2015

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/26180

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DC Field	Value	Language
dc.contributor.advisor	Pingali, Viswanath	-
dc.contributor.author	Yadav, Shantanu Singh	-
dc.contributor.author	Kalathuru, Bindu Priya	-
dc.date.accessioned	2023-03-27T06:03:22Z	-
dc.date.available	2023-03-27T06:03:22Z	-
dc.date.issued	2021-09-07	-
dc.identifier.uri	http://hdl.handle.net/11718/26180	-
dc.description.abstract	As of 2019, India is the 4th largest auto market with about 3.99 million Passenger and CV sold. Further, overall domestic sales have increased at the rate of 1.29% CAGR between FY 16 and FY 20. Rise in middle class income and young population has helped achieve this growth. Maruti Suzuki, a subsidiary of Suzuki Motor Corporation, is the largest player in the passenger vehicles segment with 51% market share. In India, Maruti has presence across mini, compact, mid-sized sedan and utility vehicles.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Consumer perception - Maruti Suzuki	en_US
dc.subject	Budget brands post	en_US
dc.subject	Purchase - Car	en_US
dc.subject	Nexa - Arena	en_US
dc.subject	Maruti Suzuki	en_US
dc.title	Consumer perception towards Maruti Suzuki Arena and budget brands post the launch of Nexa in 2015	en_US
dc.type	Student Project	en_US
Appears in Collections:	Student Projects

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