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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/26189
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dc.contributor.advisorVerma, Sanjay-
dc.contributor.authorSaha, Debolina-
dc.contributor.authorSahoo, Pratikshya-
dc.date.accessioned2023-03-27T06:20:03Z-
dc.date.available2023-03-27T06:20:03Z-
dc.date.issued2021-09-07-
dc.identifier.urihttp://hdl.handle.net/11718/26189-
dc.description.abstractIn India, OTT originated with the launch of BIGFlix by Reliance Entertainment in 2008. The giant players, Netflix and Amazon Prime, were launched in India in 2016. Stronger network connections, increasing internet penetration, and growing use of smartphones have led to an increase in usage of OTT on a day-to-day basis. Moreover, the lockdown imposed by COVID-19 led to a ~30% increase in the number of paid subscribers from 22.2 million to 29 million between March and July 2020en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectMarket - OTTen_US
dc.subjectOTT - Industryen_US
dc.subjectOTT contenten_US
dc.subjectOTT platformen_US
dc.titleOTT industry in India: a paradise for marketersen_US
dc.typeStudent Projecten_US
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