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http://hdl.handle.net/11718/26189| Title: | OTT industry in India: a paradise for marketers |
| Authors: | Saha, Debolina Sahoo, Pratikshya |
| Keywords: | Market - OTT;OTT - Industry;OTT content;OTT platform |
| Issue Date: | 7-Sep-2021 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | In India, OTT originated with the launch of BIGFlix by Reliance Entertainment in 2008. The giant players, Netflix and Amazon Prime, were launched in India in 2016. Stronger network connections, increasing internet penetration, and growing use of smartphones have led to an increase in usage of OTT on a day-to-day basis. Moreover, the lockdown imposed by COVID-19 led to a ~30% increase in the number of paid subscribers from 22.2 million to 29 million between March and July 2020 |
| URI: | http://hdl.handle.net/11718/26189 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| OTT_industry_in_India_a_paradise_for_marketers.pdf Restricted Access | 1.03 MB | Adobe PDF | View/Open Request a copy |
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