Understanding the customer perception of a virtual tourism product

Abstract

The tourism industry is a very vast, dynamic, and rapidly growing industry. It comprises all the organizations providing services meant for and used by tourists for various purposes at any stage of their travel. Tourists can be domestic and international, each type having an implication on the tourism value chain. International tourists have a larger impact scope as compared to domestic tourists, but both help in improving the economy of a country as tourists have a direct impact on the tourism industry, an indirect impact on the supporting industries (retail, airlines, other service providers) and an induced impact on other industries like healthcare, retail, infrastructure, and general business.