Viral marketing

Abstract

Any business, be it big or small, spends a lot of money to market themselves and their offerings to their target consumers. It takes a lot of effort, careful planning and seamless execution in raising brand awareness. Even though it is one of the prime focus of marketers these days, the outcome is sometimes not according to plan. Nonetheless, it is a dream come true for businesses when they come into the limelight overnight. This usually happens due to a seemingly new trend called Viral Marketing. Even though viral marketing is supposed to be spontaneous by definition, many businesses look towards it as an opportunity to catapult themselves into social media stardom (Barnhart, 2020). How does it happen? When is the right time? Who are responsible for such trends? These are the questions which still needs discussion. In the research, we have tried to unearth some of the realities and bust the myths about viral marketing.