IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/26243| Title: | Customer usage study of non-conventional e-commerce websites (vertical marketplaces) |
| Authors: | Behera, Bigyansu Singh, Sagar |
| Keywords: | Customer usage;Non-conventional e-commerce websites;E-commerce websites;Vertical marketplace;E-commerce industry;Marketing channel |
| Issue Date: | 7-Sep-2021 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The study will begin with an e-commerce literature analysis to get a better understanding of the industry environment, current horizontal marketplaces such as Amazon and Flipkart, and consumer segment information, if available. Vertical and horizontal markets have different offers. Secondary data from editorials, public databases, and market research studies may be used for this. The findings of exploratory research are utilised to create questionnaires for quantitative studies that may be used in conjunction with the exploratory research. |
| URI: | http://hdl.handle.net/11718/26243 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Customer_usage_study_of_non-conventional_e-commerce_websites_(vertical_marketplaces).pdf Restricted Access | 1.46 MB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.