Customer usage study of non-conventional e-commerce websites (vertical marketplaces)

Abstract

The study will begin with an e-commerce literature analysis to get a better understanding of the industry environment, current horizontal marketplaces such as Amazon and Flipkart, and consumer segment information, if available. Vertical and horizontal markets have different offers. Secondary data from editorials, public databases, and market research studies may be used for this. The findings of exploratory research are utilised to create questionnaires for quantitative studies that may be used in conjunction with the exploratory research.