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http://hdl.handle.net/11718/26261| Title: | Interconnection between fan engagement to a tweet and nature, structure and timing of the tweet |
| Authors: | K, Ponnarasu Baviskar, Hrishikesh |
| Keywords: | Fan engagement;Tweet;Twitter - Social media;IPL Franchises |
| Issue Date: | 7-Sep-2021 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | Through our study, we want to explore the different content strategies adopted by IPL franchises during different situations in the off-season and how these strategies drive user engagement on Twitter. We also like to break-up tweets into various elements like tone, structure (media usage, emojis, tagging,etc.) and timing and find out how various elements can be used together in the best way for high engagement. |
| URI: | http://hdl.handle.net/11718/26261 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Interconnection_between_fan_engagement_to_a_tweet_and_nature,_structure_and_timing_of_the_tweet.pdf Restricted Access | 1.03 MB | Adobe PDF | View/Open Request a copy |
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