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http://hdl.handle.net/11718/26261Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Majumdar, Adrija | - |
| dc.contributor.author | K, Ponnarasu | - |
| dc.contributor.author | Baviskar, Hrishikesh | - |
| dc.date.accessioned | 2023-04-02T09:13:52Z | - |
| dc.date.available | 2023-04-02T09:13:52Z | - |
| dc.date.issued | 2021-09-07 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/26261 | - |
| dc.description.abstract | Through our study, we want to explore the different content strategies adopted by IPL franchises during different situations in the off-season and how these strategies drive user engagement on Twitter. We also like to break-up tweets into various elements like tone, structure (media usage, emojis, tagging,etc.) and timing and find out how various elements can be used together in the best way for high engagement. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Fan engagement | en_US |
| dc.subject | Tweet | en_US |
| dc.subject | Twitter - Social media | en_US |
| dc.subject | IPL Franchises | en_US |
| dc.title | Interconnection between fan engagement to a tweet and nature, structure and timing of the tweet | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Interconnection_between_fan_engagement_to_a_tweet_and_nature,_structure_and_timing_of_the_tweet.pdf Restricted Access | 1.03 MB | Adobe PDF | View/Open Request a copy |
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