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http://hdl.handle.net/11718/26271| Title: | Sexual wellness market in India: Why aren’t we talking about female pleasure? |
| Authors: | Ghuguloth, Sreehitha Ramji, Sonali |
| Keywords: | Sexual wellness;Sexual wellness market;Sexual wellness market - India;Female pleasure;Sex toys industry - India |
| Issue Date: | 7-Sep-2021 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | A major trend change that was observed in the last 5 decades is that consumption has increased in the smaller towns and cities as the metro cities continue to consume it at a higher rate. Tier-II towns like Jaipur, Surat, Lucknow, Coimbatore, and Chandigarh have seen the quickest development, while Tier-III cities like Kohima, Davangere, Hisar, Khorda, and Bhatinda have the largest basket size, according to a study performed by the site Thatspersonal.com last year. Even among them there is a trend of increasing purchases made by women. |
| URI: | http://hdl.handle.net/11718/26271 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Sexual_wellness_market_in_India_Why_aren’t_we_talking_about_female_pleasure.pdf Restricted Access | 422.97 kB | Adobe PDF | View/Open Request a copy |
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