Developing an extensive digital marketing strategy for retail business in the healthcare industry

Abstract

With the advent of Covid-19, consumers avoided going out of home. But for safe & appropriate recommendations about one’s health, they needed access to the doctors. Hence many individual doctors as well as various online websites felt the need of delivering medicines to the patients after online consultation. According to a McKinsey report in April 2020, the overall telehealth utilization was increased by 78 times and on an average the usage has been increased by 38 times from pre-Covid era. With the increasing demand, the service providers should reach the appropriate group of customers. Taking this into account, we would focus on Vyas Ayurvedic with a healthcare provider with an existing established offline setup which is basically build up upon word-of-mouth marketing only. These providers are assumed to have a loyal offline customer base but need a strategy to bring in new customers and maintain the loyalty rate on the online platform.