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http://hdl.handle.net/11718/26278| Title: | Hype marketing: supreme |
| Authors: | Pandiya, Kangana Gupta, Shashwat |
| Keywords: | Hype marketing;Marketing strategy;Brand-religion;Product launch - Hype marketing;Luxury products |
| Issue Date: | 14-Dec-2021 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | Hype marketing comprises generating a massive buzz and interest in the brand and high expectations for its product launch. We would like to focus on Supreme specifically, to understand how it creates hype and why it is so effective. For example, Supreme listed red bricks at an exorbitant $30 per brick and it sold out! |
| URI: | http://hdl.handle.net/11718/26278 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Hype_marketing_supreme.pdf Restricted Access | 452.49 kB | Adobe PDF | View/Open Request a copy |
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