Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/26279
Title: Online retail: key factors to drive user engagement
Authors: Jain, Nandit
Pendharkar, Nivrutti M
Keywords: User engagement;Online retail;E-commerce platform
Issue Date: 14-Dec-2021
Publisher: Indian Institute of Management Ahmedabad
Abstract: Plenty of material is available on the internet on how to design a good e-commerce platform. In this section we highlight some of the prominent takeaways from secondary sources.
URI: http://hdl.handle.net/11718/26279
Appears in Collections:Student Projects

Files in This Item:
File Description SizeFormat 
Online_retail_key_factors_to_drive_user_engagement.pdf
  Restricted Access
1.67 MBAdobe PDFView/Open Request a copy


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.