Analyzing the shift of positioning owing to technology adoption in product/service by traditional industries and its impact on customer perceptions

Abstract

In the current era, it is not a surprising fact that smart technology has become an integral part of any business's success. In the digital age, where a smartphone is capable of performing any task, including booking a cab, reserving seats at a popular restaurant, or even giving a job interview, we have come a long way. The data has become more valuable than money, enabling companies to generate key insights that would eventually help in business growth. The Internet has become an indispensable part of our lives. No business can grow without utilizing the Internet. And it's just rubbing the surface.