Relevance of the seven deadly sins in marketing

Abstract

Since time immemorial, sins and morality have been a subject of interest among religious communities. Many religions argue that human beings' natural desires and longings are sinful in nature if left unchecked. The Judeo-Christian worldview, in particular, talks about sins and virtues extensively. Although not written in the Bible, the Roman Catholic church First enumerated it under Pope Gregory I and elaborated in the 13th century; they are Pride, Greed, Lust, Envy, Gluttony, Wrath and Sloth. Humility, Charity, Chastity, Gratitude, Temperance, Patience, and Diligence are the seven virtues that can be used to combat each of the sins mentioned above. According to John Bossy, a British historian, the seven deadly sins were a framework on which the Catholic church established a standard of moral value and ethics for society and community in the 13th century. It may be argued that it was an attempt by the Catholic church to restore the moral values of the mediaeval society at the time. Seven sins can be regarded as human inclinations that influence one's behaviour in a broad sense. Because morality is subjective, it is hard to categorise what is good and evil. Therefore, it is crucial to highlight that one's understanding of morality may alter depending on his ideas. However, we cannot rule out the possibility that sins are more narcissistic in nature than their equivalents, with a greater emphasis on "self”. For example, most people agree that gluttony and anger are evil, whereas love and humility are good. Morality is one of the most complex aspects of human reasoning, conduct, and thought.