GTM strategy for bottom of the pyramid market in ed Tech sector

Abstract

In the last decade, India’s education sector has been drastically impacted by the changes in digital technologies. Internet penetration and the number of smartphone users have increased even in rural areas. Technology can be embedded into the current education system to leverage the advantages of the internet. E-learning helps to solve the quality-related concerns of the present education system in remote locations. Estimations show a consistent growth rate of 14.6% between 2019-26 in the E-learning sector. This is approximately double the rate of the global average growth rate of 7.9%. Indian market is a significantly large market to make investments in the E-sector. Additionally, the use of digital solutions to the bottom of the pyramid market will benefit society at large. In rural India, there are 400,000 public schools with fewer than 50 students. Public schools and low-cost private schools fall under the bottom-of-the-pyramid market. In 2018, there were only one teacher in 97,273 classrooms (8.8 per cent of all schools in India). These barriers not only contribute to poor educational quality but also to high dropout rates in rural schools.