Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/26371
Title: Exploring next-gen business opportunities for Amazon
Authors: Uttam, Mayank
Yadav, Shubham
Keywords: Amazon;Next-gen business opportunities;Business opportunities;Market trends
Issue Date: 20-Mar-2022
Publisher: Indian Institute of Management Ahmedabad
Abstract: The following project wishes to explore two emerging market trends in the entertainment sector, first being the advertisement-based video on demand or AVoD and E-gaming gaining traction in India. Thus, the two opportunities will be thoroughly evaluated. The existing capabilities of Amazon shall be analysed, and it will be seen how far Amazon is from the ideal position in these segments. A way forward for Amazon to foray in the same will be provided. Thereafter, the possible set of challenges are considered in terms of technology, operations, and cost. The nascent stage affords Amazon an opportunity to set standards in these arenas and be indispensable.
URI: http://hdl.handle.net/11718/26371
Appears in Collections:Student Projects

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