Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/26375
Full metadata record
DC FieldValueLanguage
dc.contributor.advisorKapoor, Anuj-
dc.contributor.authorNaik, Pratham-
dc.contributor.authorGoyal, Abhishek-
dc.date.accessioned2023-04-17T04:47:14Z-
dc.date.available2023-04-17T04:47:14Z-
dc.date.issued2022-03-21-
dc.identifier.urihttp://hdl.handle.net/11718/26375-
dc.description.abstractTaking a mixed approach and accounting for the influence of both rational (i.e., losses and gains associated with disclosure) and irrational (i.e., habits) factors in the disclosure decision-making process, while considering the moderating role of situation-specific privacy assessments, the current study adopts a mixed approach and accounts for the influence of both rational (i.e., losses and gains associated with disclosure) and irrational (i.e., habits) factors in the disclosure decision (i.e., associated to context sensitivity). Because we want to know if consumers are willing to self-disclose – that is, share personal information voluntarily – the study focuses on overt data collection strategies, which are when customers are explicitly informed and made aware that the company is collecting personal data with their knowledge and consent. Furthermore, rather than social networking sites like Facebook, our research will focus on transactional (rather than social) data disclosure situations, i.e., situations involving commercial contexts (such as e-commerce, online banking, streaming platforms, online travel websites, e-health services, branded mobile apps)en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectData protectionen_US
dc.subjectPrivacy concernsen_US
dc.subjectPersonal dataen_US
dc.titleWhy do consumers disclose personal dataen_US
dc.typeStudent Projecten_US
Appears in Collections:Student Projects

Files in This Item:
File Description SizeFormat 
Why_do_consumers_disclose_personal_data.pdf
  Restricted Access
360.09 kBAdobe PDFView/Open Request a copy


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.