Analysis of consumer’s willingness to pay for data privacy on online Apps

Abstract

The usage of shopping apps is different for a housewife as compared to a retired person. A student uses a social media app in a somewhat different manner as to what a working professional use. The usage pattern and importance of an app are different for different people. Their priorities are different, and the kind of data these companies collect raises different levels of concern for different people. In this report, we will be looking to gauge how the users prioritize these apps as per their usage and what their concerns are related to their data privacy. We will also look for how much these people are willing to pay for their data privacy.