Pee Safe – establishing the category of menstrual cups in India

Abstract

Pee Safe is a health and wellness brand that has disrupted the women’s hygiene products’ segment by introducing environment-friendly versions of conventional products. The company was founded by Vikas Bagaria, who wanted to find a way to reduce the risk of UTI and other infections when women visit public washrooms. They started with a toilet seat sanitizer spray and diversified into other hygiene categories like feminine hygiene (pads, tampons, cups, etc), men's intimate hygiene and female grooming (FURR), Sexual Wellness (DOMINA), hand hygiene (Palm Safe), face mask and mist (Pollution Safe). Currently, Pee Safe retails upwards of 10,000 retail counters across 100+ cities in India and exports to 15 countries along with a presence in all major e-commerce marketplaces, apart from their own online platforms. The company has raised ~$10 million in funding upto Series A from Alkemi Partners and a host of angel investors.