Artificial intelligence in direct-to-consumer retailing

Abstract

Direct to consumer businesses are a form of e-commerce that connects the manufacturers directly with the customers without the involvement of the middleman. In D2C channel, manufacturers have more and direct control on the selling, marketing, and distribution network of the businesses which helps in a better connect with the customers, and understanding their needs, expectations and feedback. Unlike traditional retail channel, there is no involvement of wholesalers or distributors. So, there are multi-dimensional benefits of having D2C retail channel.