Studying food & supply chain management of crofarm

Abstract

Crofarm aims to serve urban consumers with fresh and good quality fruits and vegetables. The firm has launched its smartphone applications for procurement, Distribution management, placing online orders & reselling, providing convenience and price transparency to its consumers. At the same time, they are offering better prices for the farmers and retailers by removing intermediaries. In the process, local farmers are informed and updated about prices shown for their produce in the market. Crofarm is helping farmers by integrating them into the organized B2B2C supply chain.