Select market study of agribusiness startups

Abstract

Food processing is one of the biggest industries in India and accounts for more than 30% of the total domestic food market. India is one of the 15 leading agricultural products exporters in the world. Total agrarian export grew at a CAGR of 19% over FY10-18 (FICCI, 2018). This country's grocery and food market is the world's sixth-largest, where retail contributes 70% of the sales. On the other hand, there is a constant need for better quality and higher quantity of food since the population is constantly increasing. According to the Indian Council of Agricultural Research (ICAR), food grains need to be ramped up at an annual 5.5 million tonnes to meet the demand by 2030. This paper will first categorize the startups according to their function aligned with the agricultural value chain. The second part will list the business models, products, services, and strategic risks the startups face from each value chain component coming from our primary and secondary research and draw inferences about the emerging pattern. In the last segment, there will be some discussion about the funding and policy environment and the conclusion.