Analysis of consumer preference for digital payment through payment gateway integrated in Food Delivery Applications (FDA)

Abstract

More and more people these days are switching to food delivery applications for convenience and quick ordering as an outcome of which we have witnessed success stories like Zomato and Swiggy. Many other factors are also contributing to the growth of online food delivery service some of which are timesaving, convenience, discounts & offers, credit options, choice of food, recommendations from the app, history of previous orders, etc. However, the relative ease of entry into this sector has made it highly competitive with new entrants trying to capture market share by offering something each day in terms of their products or services. Food Delivery Application (FDA) along with an integrated payment gateway forms an important part of the service being offered by these companies.