Mapping the journey of e-grocery business models & analysing the gaps therein

Abstract

Online grocery stores are e-commerce-based online and mobile applications that allow users to buy food and other essential home items over the internet. Customers can place orders online and schedule deliveries to their homes straight from the local business or third-party e-retailers. They provide customers with a multitude of benefits, including convenience and ease of purchasing and access to a large variety of products at any time. Users can also place pre-paid orders and plan delivery times and intervals according to their preferences. The market value of online grocery across India was over 100 billion Indian rupees in 2019. The market value was expected to reach 1,170 billion Indian rupees in 2024. Bigbasket - the online grocery store had the highest online grocery market share in the country in 2019. However the online grocery market is yet to achieve its full potential. Share of online food and grocery was a mere 7% of the e-commerce retail market value across India in 2020.