Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/26504
Full metadata record
DC FieldValueLanguage
dc.contributor.authorBose, Indranil
dc.contributor.authorDhar, Suparna
dc.contributor.authorBenitez, Jose
dc.date.accessioned2023-05-22T07:01:16Z
dc.date.available2023-05-22T07:01:16Z
dc.date.issued2023-05-05
dc.identifier.citationDhar, S., Bose, I. & Benitez, J. Understanding the Relationship between Adoption and Value Creation on Online Social Networks. Inf Syst Front (2023). https://doi.org/10.1007/s10796-023-10398-2en_US
dc.identifier.urihttp://hdl.handle.net/11718/26504
dc.description.abstractIn this paper, we reviewed 126 papers published in 13 top journals in information systems from 2008 to 2022 that focused on the adoption of social networking sites (SNS) and its consequences. The paper presents a summary of the literature review. The literature review indicated that most scholars studied the adoption and the consequences of SNS adoption in silos. Human behavior is complex. Skinnerian behaviorism posits that human behavior is triggered by environmental stimulus and reinforced by an appraisal of consequences to the behavior. It evinces a need for the development of an integrative framework to model the stimulus for adoption of SNS and an appraisal of the reinforcement of the consequences of adoption in a single frame. We analyze the associated constructs and theories to propose the integrative Social Networking Site Exploitation Framework (SNSEF), based on reinforcement theory, social psychology, and social capital theory. The SNSEF constitutes nine propositions to explain human motivations and behavior that leads to value creation on SNS. SNS providers will find the framework useful to assess human motivations of SNS usage and the value generation from the sites to design appropriate features of their sites to attract and retain active users. The SNSEF will help educational and business organizations as well as governmental agencies in designing appropriate policies for SNS adoption and exploiting SNS for communication. Business managers and marketers may leverage the SNSEF to understand user behavior on SNS to attain business goals. Academic scholars may gain from the literature review, propositions of the SNSEF, and the future research directions presented in this paper.en_US
dc.language.isoen_USen_US
dc.publisherSpringer Linken_US
dc.relation.ispartofInformation Systems Frontiersen_US
dc.subjectAdoptionen_US
dc.subjectConsequencesen_US
dc.subjectIntegrative research frameworken_US
dc.subjectOnline social networkingen_US
dc.subjectReinforcement theoryen_US
dc.subjectSocial Networking Site Exploitation Framework (SNSEF)en_US
dc.titleUnderstanding the relationship between adoption and value creation on online social networks.en_US
dc.typeArticleen_US
Appears in Collections:Journal Articles

Files in This Item:
File Description SizeFormat 
Understanding_the_relationship_between_adoption_and_value_creation_on_online_social_networks.pdf
  Restricted Access
1.3 MBAdobe PDFView/Open Request a copy


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.