IIMA Institutional Repository
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/26693| Title: | Evolution of brand messaging by businesses due to Covid-19 |
| Authors: | Rajesh, Shah Akshat Mittal, Khanak |
| Keywords: | Brand messaging;Covid-19;Consumer behaviour;Marketing tactics |
| Issue Date: | 7-Aug-2023 |
| Publisher: | Indian Institute of Management Ahmedabad |
| URI: | http://hdl.handle.net/11718/26693 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003354.pdf Restricted Access | SP003354 | 1.54 MB | Adobe PDF | View/Open Request a copy |
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