The intermingling of Blockchain, Artificial Intelligence and Marketing and its potential impact in future

Abstract

With increased awareness of data security and individual privacy in the age of the internet, where everything is shifting online, blockchain comes to safeguard and protect individual identity on the web. This, however, may act as a hindrance to companies targeting potential customers via digital advertising. Deployment of Artificial Intelligence to improve the identification of customers may face a challenge due to the protection of data by individuals, impacting the desired targeting of customers. Or it can act as a potential opportunity that can help in specific targeting of customers once they are willing to share their data. In this regard, we want to focus on understanding the impact of blockchain in advertising and how it can impact the deployment of artificial intelligence.