A deep-dive analysis on the strategic advantage of using business models to select the most appropriate Go-To-Market (GTM) strategy for domestic inventory-led e-commerce firms.

Abstract

The Indian e-commerce market has grown significantly in recent years & it’s still in the sunrise sector. E-commerce start-ups have been incorporated in the recent past and Registered Companies Act, 2013, conducting the e-commerce business or having an e-commerce business or having a market. E-commerce business means selling & buying of services and goods, including digital products, over a digital & electronic network. Every business will have the effects of externalities in its growth pattern and the most used means of measuring the external factor’s role in business is PESTEL approach. Here, we have taken the Legal factors into account and emphasized more into those lines. They emerge from changes to the regulatory environment, which may affect the broader economy, certain industries, or even individual business within a specific sector. The Foreign Direct Investment (FDI) in the e-commerce start-up ecosystem can lead to an influx of capital and enhance its growth potential in India. E-commerce businesses utilising the marketplace model have registered significant growth in the recent past. However, the e-commerce businesses utilising the inventory-based model have not received favourable benefits from the FDI policy changes in India. This project aims to have an in-depth look at the strategic benefits of studying business models to choose the best Go-To-Market (GTM) strategy and business models for the domestic inventory-led model for e-commerce companies.