Furniture marketing in metaverse era

Abstract

The report analyses the marketing potential of airport retail stores. It presents a global picture of the industry and how Indian retail varies from its international counterparts. In India, there is a significant growth opportunity in the airport industry fuelled by government initiatives and urbanization. The study briefly overviews the airport industry and its business model. Global trends and scenarios are analysed region-wise and by airport size (by passenger traffic). Some practices followed by international airport retailers to increase sales are described. In India, Delhi Airport's non-aeronautical revenue sources are studied in detail. It is found that the product sales by category vary from the global sales by product category. Consumer behaviour is also analysed, and customer segmentation is done according to their shopping behaviour into leisure and business travellers. Based on the study, essential criteria are recommended for to design of the retail outlet mix and its position.