IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/26834| Title: | Search Engine Optimization in digital marketing |
| Authors: | Agarwal, Vaibhav Goel, Vaibhav |
| Keywords: | SEO;Search Engine Optimization;Digital marketing;Buy Now Pay Later model;BNPL |
| Issue Date: | 16-Aug-2023 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | Buy Now Pay Later model has been under the scanner of RBI for quite some time now, and finally, last month, RBI took measures to regulate the BNPL services. To give an overview, BNPL is a short-term financing option that allows users to purchase products now and pay later in installments. BNPL firms don't charge any interest rate if the payments are made on time but tend to charge higher interest rates and penalties if the repayment is delayed even by a day. |
| URI: | http://hdl.handle.net/11718/26834 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003409.pdf Restricted Access | SP003409 | 674.81 kB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.