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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/26834
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dc.contributor.authorAgarwal, Vaibhav-
dc.contributor.authorGoel, Vaibhav-
dc.date.accessioned2023-10-10T04:25:11Z-
dc.date.available2023-10-10T04:25:11Z-
dc.date.issued2023-08-16-
dc.identifier.urihttp://hdl.handle.net/11718/26834-
dc.description.abstractBuy Now Pay Later model has been under the scanner of RBI for quite some time now, and finally, last month, RBI took measures to regulate the BNPL services. To give an overview, BNPL is a short-term financing option that allows users to purchase products now and pay later in installments. BNPL firms don't charge any interest rate if the payments are made on time but tend to charge higher interest rates and penalties if the repayment is delayed even by a day.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectSEOen_US
dc.subjectSearch Engine Optimizationen_US
dc.subjectDigital marketingen_US
dc.subjectBuy Now Pay Later modelen_US
dc.subjectBNPLen_US
dc.titleSearch Engine Optimization in digital marketingen_US
dc.typeStudent Projecten_US
Appears in Collections:Student Projects

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