IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/27093Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Bassy, Aayesha | - |
| dc.contributor.author | Sharma, Sadhna | - |
| dc.date.accessioned | 2024-02-05T09:30:17Z | - |
| dc.date.available | 2024-02-05T09:30:17Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.other | SP003498 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/27093 | - |
| dc.description.abstract | Punit K Goyal and Anmol Jaggi, the co-founders of BluSmart Mobility, aimed to reduce the pollution caused due to transportation. They launched India’s largest electric mobility solution in October 2018, which differentiated itself from its competitorsinn pricing and customer experience. Punit Goyal aims for BluSmart to become the “AirBnB of Electric Mobility”. Currently, living in Delhi NCR and Bangalore, the cofounders plan for an ambitious expansion across India of their two main business lines: electric vehicles and charging hubs. However, there are certain constraints that the company needs to tackle before celebrating the initial positive customer response. How can the company leverage its first-mover advantage and sustain profitably in the Indian mobility sector? | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | BluSmart Mobility | en_US |
| dc.subject | Environmental Pollution | en_US |
| dc.subject | Indian Mobility Sector | en_US |
| dc.title | BluSmart – redefining the mobility sector | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003498.pdf Restricted Access | SP003498 | 1.09 MB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.