IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/27109| Title: | The road ahead for social commerce in India |
| Authors: | Tanmay, Utkarsh Yadav, Ankita Patiraj |
| Keywords: | Social Commerce;Value Preposition |
| Issue Date: | 2022 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | More than half of the world’s population is connected to social media platforms such as Facebook, Instagram, or Twitter, among others. The numbers are anticipated to grow gradually as the least developed digital markets improve their digital infrastructure with better internet penetration and cheap mobile devices. |
| URI: | http://hdl.handle.net/11718/27109 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003514.pdf Restricted Access | SP003514 | 1.18 MB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.